Modest Beginnings Translate to Rewarding Animated Marketing Career

By Debbie Wilson
Debbie.Wilson@computeranimationsschoolreview.com
Computer Animations School Review Columnist

You see this brand character on every Planters peanut item, and you've come to love him as a sophisticated, fun, social icon that entertains for all occasions. Yes, it's "Mr. Peanut," America's most beloved advertising icon. But how was this brand character developed and what is it about him that gives him his enduring connection with us as consumers. In its simplest form, it's animated marketing.

No Ordinary Nut

The "Mr. Peanut" brand character was originally created in 1916 by a 14-year-old Virginia boy. Simply by entering a Planters-sponsored trademark contest, he developed a drawing of a peanut with arms and legs, labeled "Mr. Peanut." Later, Planters enhanced the drawing to include a top hat, a monocle, and a cane. The rest can be chalked up to animated marketing history.

What is Animated Marketing? In order for a brand character to survive the test of time, there must be strong leaders and animated marketing innovators who can set and reach ambitious goals. This means a career that can be both demanding and exciting. In the field of animated marketing, you'll be responsible for establishing strategies and programs that help a company achieve specific advertising goals.

Brand Icon Appeals to All

"Mr. Peanut" is an 88-year-old brand character with the ability to appeal to all. With exceptional animated marketing, Planters has become known as the number-one nut brand in the United States. Specific animated marketing strategies have included dietary benefits, a nonprofit fan club, parade appearances, athletic attributes, and television advertisements.

Are You Eager For an Animated Marketing Career?

If you love animation and have a knack for marketing, a career in animated marketing could be hard to beat. Nowadays, most animated marketing professionals are hired from undergraduate and graduate business schools, typically with degrees in marketing and art, and a background in computers.

So go ahead and let your creative animated marketing skills shine. Who knows, you might just help launch the next world famous character brand into the hearts of Americans everywhere.

About the Author
Debbie Wilson currently operates a lakeside resort. Her previous experience includes profitability consulting for a national health-care company. Debbie holds a B.A. in Business Management with a minor in Physical Education.

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