Video Game Design in Advertising

By Alex Russel
alex.russel@computeranimationschoolreview.com
Computer Animation School Columnist

The great challenge for any web site, but especially marketing web sites, is the so-called stickiness factor. Can sites succeed in getting users to hang around long enough in order to receive the intended marketing message? One way of doing this, marketers are learning, is using video game design, or "advergaming."

Video game design is becoming such a pervasive force in our overall culture that advertising agencies are incorporating it into marketing. Video game design, it turns out, has a real place in advancing the advertising business.

Video Game Design School

Marketers are finding that video game design is a powerful hook for potential customers, especially young men. If you put an intelligent enough video game design on your company's Web site, you'll find that Web surfers hang around your Web site longer, and even share it with friends.

This latest twist in the great rise of video game design is just another reason to think about video game design school. On the one side, job opportunities will increase as yet another media industry takes up video game design. On the other hand, if you're the marketer, learning video game design may be the door to opening up your web site to a new trove of users.

Video Game Design School in Advertising

Video game design school isn't just the place for overgrown kids who take their sofa-centric hobby too far. The industry today is worth billions of dollars and its tentacles reach into almost every sector of media. And with interactivity being the buzzword these days, nothing is more interactive than a well-made video game design.

What this means for anyone attending video game design school is that skills learned there will have uses in a lot of different industries. Animation, storytelling, and software code writing are all skills used in Hollywood, advertising, and computer networking.

Video Games in Marketing

However, we are still talking video games. Parents might have to be persuaded again and again, but video game design really is an extremely (financially) worthy career pursuit.

Source
New York Times

About the Author
Alex Russel is a freelance media writer living in Brooklyn.

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